Promotional products can be a valuable marketing tool for your brand, company, events and more. Promotional products can cover a wide range of products, from pens and water bottle to t-shirts and bags, but whatever they are, they offer an opportunity to display your brand.
Below are some of the benefits of using branded promotional products:
- They give a creative and unique addition to your advertising strategy. This is a subtle form of advertising, your brand is seen, and in some cases displayed by the people who receive them.
- Branded promotional products help you to ensure your business stands out from the crowds. Everyone loves to receive something for free, no matter how small it is. When you give out a promotional product you have created a positive experience associated with your business, setting you apart from the competition.
- People can keep hold of the promotional product into the future, think of it as a business card, but one which the consumer can use and value, with your brand as reference for future needs.
- Free promotional gifts are also often given to others, extending its reach and your audience.
- Promotional products are very affordable, with large discounts common with bulk orders. As well as the reasonable costs they can be customised with your brand to ensure you are remembered and your brand recognised.
- Promotional products can be customised to an event or sale, the range of available products is so vast that products can be designed specifically with a task in mind.
- By strategically creating a campaign around the promotional product you can increase interest, sales, customer loyalty and brand awareness.
- Branded promotional products can also be marketed as a “thankyou” present to your customers, employees or partners. Creating more positive experiences to be associated with your brand. Happy employees are your biggest advocates, having an employee which speaks highly of the company they work for is irreplaceable advertising.
- By using high quality promotional products you can reflect what customers can expect from your business, this way they already have a preconception of your brand before becoming a customer.
- They encourage loyalty, whether the recipient is an existing customer or not, once they have received something from your brand they are more likely to go back to you than a competitor which they have never been in contact with.
Below are some of the most popular promotional products:
- Beer coolers
- Stress balls
- Frisbees
- Pens
- Sunglasses
- Tote bags
- Beach balls
- Drawstring backpacks
- Keyrings
- USB sticks
Remember, High Visibility are your one stop shop for all of your branded apparel, contact us today to discuss your branding needs.
